Founded in 2003, the Foundation for the Exhibition of Photography (FEP) is a non-profit organization based in Minneapolis, producing unique and influential museum-quality photography exhibitions around the world.
Genesis is proud to have worked with FEP on their exhibition ‘Beyond Fashion’, providing a range of our Photographic Printing and bespoke Photographic Framing services.
The exhibition has toured the world across six galleries, from China, South Korea, Hong Kong, Switzerland, and London’s Saatchi Gallery.
Installation views of "Beyond Fashion" at the Saatchi Gallery, London, 2024. Courtesy Saatchi Gallery, London © Harry Sweeney. Produced by the Foundation for the Exhibition of Photography.
At one time, the only place to see a fashion photograph was in the pages of a magazine or possibly stuck to the wall of a teenage girl’s bedroom; but things have changed, with museums holding major exhibitions, galleries and auction houses selling fashion images, and publishers constantly releasing new titles devoted to fashion photography. Removed from its original context (the magazine page), fashion photography is art’s rising star. The art world is much more accepting of fashion photography because museums have moved from high art to an all-embracing visual culture. For a long time, fashion photography was seen as exclusively commercial. However, contemporary photographers don’t necessarily conceive of their work as fitting into one single category or medium. In the 21st century, boundaries between editorial work, advertising work and personal work are now blurring. Digital media have changed the way photography is reported, consumed and shared. With the explosion of street-style blogs, Instagram and Pinterest, fashion photography has become the new visual language. No longer regarded as frivolous, it has been elevated to the status of an art form.
Beyond Fashion at ALT.1, Hyundai Seoul, South Korea, 2022. Courtesy The Hyundai Seoul. Produced by the Foundation for the Exhibition of Photography (FEP).
Beyond Fashion demonstrates how fashion photography has moved past the simple presentation of product lines to reflect on the reality of our lives, to explore our aspirations and to push at the boundaries of creativity.
Installation views of "Beyond Fashion" at the Saatchi Gallery, London, 2024. Courtesy Saatchi Gallery, London © Harry Sweeney. Produced by the Foundation for the Exhibition of Photography.
Including works by Nick Knight, Peter Lindbergh, Viviane Sassen, Paolo Roversi, Miles Aldridge, and Ellen von Unwerth – as well as an exciting new generation of fashion photographers – Beyond Fashion celebrates the vision and creativity of these artists and image-makers, and documents how fashion photography has become a new and exciting visual language.
Beyond Fashion at Shanghai Center of Photography (SCoP), China, 2020. Produced by the Foundation for the Exhibition of Photography (FEP).
