Paid Content uses the setting of the advertising agency, an environment Stewart himself has occupied for the past four decades. Stewart explores the changing face of workplace culture and the wider dehumanising effect that is occurring due to the growth of large, faceless corporations.
For Paid Content, Stewart has constructed a finely tuned record featuring a cast of interrelated characters within a number of semi-biographical semi-fictional settings. Through his photographic process, Stewart accords a heightened reality to these scenes. The close focus, highly detailed images result in an unforgiving, penetrative treatment of his subjects and what they stand for – high gloss superficiality, smoke and mirrors – not the creative dynamism Stewart encountered when he first entered this environment.